20 июня, 2018
Cannes 2018 Winners: Film Craft, Entertainment, Digital Craft, Industry Craft, Brand Experience & Activation, Entertainment for Music and Creative eCommerce
Following tonight’s awards ceremony, which recognized work in Film Craft, Entertainment, Digital Craft, Industry Craft, Brand Experience & Activation, Entertainment for Music and Creative eCommerce, we have received five Lions and nine shortlists.
In the Industry Craft category, JWT Casablanca earned two Lions – one Gold and one Silver. They nabbed a Gold Lion in the Outdoor subcategory for the “Break the Speed” Factory campaign for Kit Kat and a Silver Lion Campaign in the Print & Publishing subcategory for the “Break the Speed” Factory, Office, Street and Metro Station campaign.
In the Brand Experience & Activation category, our network won two Lions – one Silver and one Bronze.
GTB Brazil’s “Safecap” – a device used to prevent truck drivers from falling asleep on the job – earned them a Silver Lion in the Automotive subcategory.
JWT Paris won a Bronze Lion in the Low Budget / High Impact Campaign subcategory for “Forbidden Stories,” an innovative platform that allows endangered journalists to secure their information.
Our last win of the night went to JWT Puerto Rico’s “Experienced Voices,” which received a Bronze Lion in the Entertainment category. “Experienced Voices” was a singing competition that gave Puerto Rican senior citizens a chance to win a recording contract.