Luis Pedro Toledo
Strategic Planning Director for Latin America / J. Walter Thompson Puerto Rico
19 years of experience in the marketing and communications industry. Currently J.Walter Thompson VP Planning Director for Latin America overseeing more than 13 markets. He is also one of the six members of J.Walter Thompson’s Worldwide Planning Council and direct responsible for the developing and implementation of the new LATAM Planning Process. During his career Luis Pedro has given and attended several trainings and task forces around Latin America, U.S and Europe. He also has been guest speaker in several markets in LATAM. Luis Pedro’s work has contributed to win several new businesses in the U.S. and Latin America. Luis Pedro’s strategic thinking has prompted award winning campaigns in local and international Creative and Effectiveness awards such as: Cannes, Clio, NY Festival, London, FIAP, Ojo de Iberoamerica, Caribe, Jade and Siglo XXI and Effie. In his professional career Luis Pedro has worked for many strong and famous brands.