We Pay Your Rent Homebuyers Centre

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Homebuyers Centre launched a 'Pay My Rent Incentive' program this month, to help give young first homebuyers the financial breathing space they need as they build their first home.

With the help of Brainestorm, JWT created a slice-of-life radio campaign that people can really relate to, and tells them how Homebuyers Centre’s offer can help them avoid the impositions of having to pay rent whilst building your first home.

Comedians were cast for the tongue-in-cheek scripts, and the product was three spots that are a breath of fresh air in a cluttered and shouty retail space.

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