Umniah, one of Jordan’s main telecom companies wanted to reintroduce & repackage its loyalty program.
The issue was that people are not excited about loyalty programs anymore, they don’t take them seriously because to them all loyalty programs are the same; it takes forever to collect points and double that to redeem them.
We wanted people to feel that our program is serious and the rewards are real and easy to get. And there’s nothing Jordanians take more seriously than money. So, instead of using points as the foundation of the program, we did something new.
We turned our points into a currency. A virtual currency you earn digitally, then use it to buy, transfer and exchange almost anything. It’s our very own cryptocurrency, introducing the "umnicoin".