Tutorial Comics Tramontina
Tramontina, Latin America’s largest manufacturer of grilling tools, created a character called “The Master of Churrasco.” The Master of Churrasco is a hero that saves consumers’ lives in the toughest Churrasco situations. J. Walter Thompson Brazil took this character to where all great heroes live: Comic Books.
Tramontina took the top five most Googled questions asked about Churrasco people and created a story to answer every single one. Illustrated by DC Comics’ official artist, Eisner Award-winner Rafael Grampá, the comics have interactive stories that turn the reader and Tramontina’s products into characters.
2018 El Ojo Awards
Direct / Bronze