Touch & Shine Amstel
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Thinking about the experience of enthusiasts who was anxiously wait for street Carnival, Amstel made sure that it was be much shinier. São Paulo had the Touch & Shine inside its subway stations. These locations were major circulation points between the main events held during the period, received as many as 150,000 people per day during Carnaval. Anyone there was be able to complement their costume with biodegradable glitter available on the media panel.