The year banking changed STC
While STC may be a Goliath in the telcom sector, in the banking sector it was very much David fighting to gain trust with its new service STC Pay. Through our entertaining campaign, we challenged the category by positioning all banks as outdated and STC pay as the revolutionary and modern way to bank. As a result we generated millions in downloads.
2019 MENA Effies
New Products/ Service Introduction / Bronze