The Platform Performance Theatrical Outfit
Research shows Atlanta arts patrons were hungry for transportation options but didn’t commonly connect that wish with MARTA ridership. So we teamed up with Theatrical Outfit and MARTA to upend that trend by bringing theatre to the riders.
Using augmented reality and comfortable theater seats, an exclusive theatre performance has been created for individuals in the Peachtree Center MARTA station, dubbed The Platform Performance. Actors from 110 in the Shade performing “Rain Song” using a 360° camera at the MARTA station and then hosted the video on a hidden online link that can only be accessed from the seats installed at the station. When patrons sit and connect to The Platform Performance wifi and visit theplatformperformance.com via their phone, a 360-degree performance instantly appears right in front of them. In essence, this experience connects riders - and potential future arts patrons - to the magic of live theatre during their commute.