The Code Word Canesten

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We created a code word to make it more comfortable for women to talk about. Since women in Hong Kong already spend an inordinate amount of time gossiping about their favourite male Korean stars, we twisted the Cantonese pronunciation of 'Vagina Infection' into the hunky Korean-sounding name 'Kum Tou Yin'. We then launched our code word by creating an online Korean-style drama series targeted at women. The storyline revolved around a woman with a secret she was hiding from her friends. 

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Prêmios

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2015 Spikes Asia

Healthcare / Silver

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2016 Effie Awards Hong Kong

Pharmaceuticals / Medical Care / Silver

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2016 Cannes Lions

Pharma Lions - Digital online video / Silver

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2015 4As Kam Fan

Client Awards / Gold

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