Micropolitics Mada Masr

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Mada Masr is an independent Egyptian news organization dedicated to producing intelligent and engaging journalism, and more generally, in re-examining the role of media in relation to its public.

The bilingual news site had seen once-committed and involved citizens becoming disinterested in politic affairs, so we created “Micropolitics,” a witty two-ad campaign designed to renew readers’ interest in politics by highlighting the many ways politics happens all around us, every day. 

The two films, “Suzy’s Beauty Salon” and “Under-14 Handball,” sarcastically elaborate on how bureaucracy and corruption are not just reserved for parliamentary affairs. Both capture unseen power struggles, immorality, bribery, pilfering, conspiring and more among two seemingly innocuous groups: a team of hairstylists and a youth handball team.

If such are the politics in a salon and a handball team, the narrator teases, imagine the politics in politics.

The two films above, "Suzy’s Beauty Salon for Women"
and "Under 14 Handball Team" capture the unseen power struggles and immorality in seemingly innocuous organizations.
Suzy's Beauty Salon stills
Under 14 Handball Team stills
The campaign aims to renew the quickly diminishing interest
in political affairs in the once committed and involved citizens.


dubaiLynx award icon

2017 Dubai Lynx

Film Craft / Grand Prix

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