Roads for life
Drivers in the Arab countries use their mobile phones extensively. So much that an alarming number of drivers in the region has gone beyond the talking and chatting to extend to actual game playing since some games require the use of one hand only to play.
Roads for Life decided to raise awareness about this situation by telling drivers not to play games on their mobile while they are driving in an unexpected way.
2016 Dubai Lynx
Print & Outdoor Craft / Shortlist
2016 New York Festivals
Print - Art Direction / Finalist