Points Leader ALPHA BANK

Visão geral

The challenge

To reinforce and maintain the existing capital but also to attract new one

Pioneering Solution

The product: One Prothesmiaki with Bonus - multiple benefit with interest & Bonus points to redeem

People

Potential / Existing customers of Prothesmaiki account Customers that keep money outside the Banking system Customers with accounts of 10.000€ and 100.000€.

Culture

In our campaign we emphasize on the ‘’Points’’ that you collect and you are able to redeem to many stores. Creative wise we further dramatize on the points system making a parallel with Basket Points. The outcome is a humoristic and imaginative creative plot.

Commerce

A rather disruptive and differentiated campaign delivering the message to its audience

BUILD: 68312d0 |