NEW DOUBLE STRAINED DELTA YOGURT / “ DOUBLE CARED FULL OF LOVE ” DELTA DAIRY

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HUMAN CHALLENGE

In 2018, DELTA, one of the leading companies in the Yogurt Industry, launched a new double strained yogurt to reinforce its leading position in the Greek market. Delta’s unique double strained procedure highlights the special care, expertise and dedication it applies to all its high quality yogurt products. The challenge was how to communicate this unique, patented procedure in a memorable and distinctive way.

PIONEERING SOLUTION

Lefteris Petrounias, the well-known, world champion Greek artistic gymnast in rings ( Olympic Gold Medalist, 3 times World Champion, 4 times Paneuropean Champion ) was recruited to convey the message for so many right reasons: His two rings convey double by default, and as an athlete, his greatest opponent remains his own self. With an inspiring campaign we conveyed the parallels relating to our product: double the effort, double the gain, double the reward. Sounds exactly like DELTA’s procedure for its double strained yogurt, right?

PEOPLE

Men & Women 25 – 55 y.o. People who are strained yogurts lovers

CULTURE

Lefteris Petrounias on the rings & DELTA Double strained yogurt depicts all the brand’s core values with a straightforward endline

“ Double cared full of love “.

COMMERCE

DELTA’s new Double Strained Yogurt added 10 % to DELTA’s turnover increase in 2018 and powered DELTA’s position in the subsegment of yogurt cups giving the brand renewed momentum.

The use of Lefteris Petrounias as the key hero of the communication, added value both the to the product as well as the brand.

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