It's not football, it's war Sony Six

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Sony ESPN plays up Fan Rivalry in latest La Liga campaign conceptualised and created by J Walter Thompson India. The perky new ad campaign is to announce the start of the league.

Stirring up the pot between fans of rival clubs, the campaign leads viewers through a series of ingenious pranks that play out, with each of the 3 TV spots closing with the sign-off - “It’s not football. It’s war.”

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