ICE-COLD SHAVING Schick Hydro5 Premium
What saved Japanese businessmen exhausted from the extreme heat were… shavers. Schick proposed “ICE-COLD SHAVING”, a new shaving experience using ice water which defies the conventional wet shaving. If feels great of course but by cooling the face, the hair stands on end enabling a closer shaving. An event was held in an office district, where men could experience this new way of shaving and freshen up. It caused a buzz and was featured by a wide variety of media.