29 jan, 2018
#TheNextHLR: Margherita Teodori
The Helen Lansdowne Resor Scholarship is a global opportunity that awards five young women an individual scholarship of up to $10,000, a paid summer internship with a J. Walter Thompson office in her respective region, a JWT mentor, and a “first look” placement consideration upon graduation.
We caught up with our 2017 Europe HLR, Margherita Teodori, to learn more about her upbringing, favorite piece of work and how the HLR Scholarship has impacted her career goals.
Tell us a little bit about yourself.
I was born in the beautiful Italian countryside, where I was raised by my grandparents, who were both farmers. In the afternoon as I waited for them to return from the fields, I learned that boredom hides the most vivid creativity. At the age of 18, I jumped into the big-city life, pushed by my family who wanted me to explore the world. In 2010, I graduated in Performing Arts at the University of Rome, La Sapienza. After spending six months at the Centre for European Studies at the University of Kraków, I then returned to Rome to work on my dissertation and to complete the Master’s Degree in European Literature. After my schooling, I started working as a journalist and taking part in many cultural art projects that led me to travel around Europe for the following two years, in which I tried to figure out what I wanted to do – and to be – for the rest of my life. In 2016, I was accepted to the Miami Ad School as a copywriter. Today, I am in New York, where I keep learning and exploring the complex – never complicated – advertising world.
Where does your creative inspiration derive from?
Studying the great classics made me develop a delicate and attentive sensibility to the surrounding world from which my creativity derives. I like comparing the moment in which I come up with an idea with what James Joyce called an “epiphany”: an enlightening realization that allows me to understand the world around me from a new and deeper perspective. My creativity is also and always strongly tied to a moment I’ve lived, to the landscapes I’ve experienced, and to the people I’ve crossed paths with in this beautiful adventure called life.
Which piece of work that you’ve created is your favorite?
One of my favorite works is Spotify Relief: a feature inside Spotify which, with the assistance of an Apple Watch, can detect a panic attack; and with the help of music, later soothe it.
How did you hear about the HLR Scholarship? What was it like when you found out that you were an HLR Scholarship recipient?
As a Miami Ad School student, we always receive emails from the office about competitions, awards, and opportunities. I remember when I got the email about the HLR Scholarship, the first thought I had was – well, it sounds quite impossible to get it. But, I am the kind of person who always wants to give new things a try. So, I did. Last summer, when I was interning at McCann London, I received the email saying I had been selected as one of the HLR Scholarship recipients, and I’ll never forget the happiness of reading that all my efforts and my energies had been rewarded. I thought – I’m doing well, I’m finally on the right path, now I’ll fight to make the best of it.
How has the HLR Scholarship impacted your career and overall goals?
The HLR Scholarship has played an important role in my professional career. It has not only helped me financially, but has also opened up possibilities that I didn’t think were even possible for me. It gave me the chance to work at one of the biggest ad agencies in the world, and put me in contact with professionals that I’ve always admired and have always wished to work with. The HLR Scholarship gave me what I have been looking for: self-confidence, and trust in my skills, my potential, and my ambitions.