23 mai, 2017
JWT Puerto Rico is the Most Awarded Agency at 2017 Cúspide Festival
Organized by the Advertising Agencies Association of Puerto Rico, The Cúspide National Advertising Festival gathers marketers, creatives, and clients to celebrate the industry’s most creative and effective pieces.
This year, in addition to seeing its highest number of entries yet, the festival introduced a new “Strategy and Effectiveness” category, in which our JWT Puerto Rico team placed higher than thirty-three other entries.
We took home a total of twenty-four awards, including twelve Gold and the festivals highest honor: a Gran Cúspide.
Winning the festival’s first ever Strategy and Effectiveness Gran Cúspide, JWT Puerto Rico’s “Everything Changes” for Triple-S resurrected the highest-rated Puerto Rican TV program: “Cristina Bazán”. In a new two-hour finale episode, the campaign brings back the same golden age actors from the show when it first aired in the 1970s. This reunion helped Triple-S connect with Puerto Rico’s 65+ population, allowing them to see that their favorite Telenova stars had aged just as they did.
Adding to its Gran Cúspide honor, the campaign went on to win Gold in Integrated Marketing and three Silver awards in the National Marketing, Innovative Connection, and Strategy & Effectiveness categories.
Inspiring Puerto Ricans to reinvent themselves and their aspirations, “100x Whatever We Want” for Banco Popular won Gold in Digital Screening. We also earned a Silver in National Marketing for another Banco Popular campaign “My Bank My Space.”
Bringing home another Gold, JWT Puerto Rico’s “The Big Fight” for Susan G. Komen scored in the Non-Profit category. In a short documentary, boxers Oscar de la Hoya and Miguel Cotto illustrate the battle against breast cancer in a metaphoric twist, interviewing breast cancer survivor Ira Rodriguez.