26 out, 2018
JWT MENA Offers New Arabic Writing Course Creativity Between the Lines
J. Walter Thompson Middle East and North Africa held an Arabic writing course called, “Creativity Between the Lines,” to help copywriters improve their short and long-form Arabic writing.
“Creativity Between the Lines” is an exclusive Arabic copywriting workshop, developed in collaboration with Ghassan Al-Ghaddaf, Head of Copy at JWT KSA and Randa Chehab, Head of Talent Management for our JWT MENA offices.
Arabic copywriters from across the MENA network were invited to take part in this course where they would have the opportunity to explore the difference between short and long-form Arabic content. Participants of the course were taught specific techniques that would help them overcome challenges – such as how to move past writer’s block.
The participants of the course were able to build connections with their fellow writing peers and use the teachings from the course to help create client solutions.