19 jun, 2016
Cannes 2016: JWT Pharma and Health & Wellness Winners
We received our first round of great news for Cannes just a few weeks ago with JWT Amsterdam's "The Next Rembrandt," JWT Bangkok's "Touchable Ink," and JWT Colombia's "Lifesaver Backpack" earning shortlists in the Innovation category.
Following yesterday's news of our 25 shortlists in Health & Wellness Lions and our two shortlists in Pharma, of those 27 shortlists, we have earned six lions.
As described on the Cannes Lions site, Lions Health is dedicated to life-changing creativity, putting great ideas that transcend tough frameworks under the microscope. The two Lions categories in the Health Festival, Health & Wellness Lions and Pharma Lions, recognize consumer product communications and communications aimed at healthcare professionals respectively.
In the Pharma category, we earned Silver with JWT Hong Kong's "The Code Word" for Bayer's Canesten brand. The campaign helped to create a code word to ultimately help women in Hong Kong overcome the taboo of taking about their feminine hygiene.
"The Code Word" also nabbed a Bronze Lion in the Pharma category.
In Health & Wellness, JWT continued with an additional four Bronze Lions for JWT Bangkok's "Touchable Ink," Not Norm's "Learn It Young," JWT Sydney's "The Lucky Ones," and JWT Argentina's "Moving for Savant."