21 nov, 2017
Cairo, Casablanca and Riyadh: JWT MEA's Winning Teams at the Mena Effie Awards 2017
At this year's Mena Effie Awards, our MEA network earned a total of nine awards: two Gold, five Silver and two Bronze.
"Flawlessness", developed by JWT Casablanca for Enti.ma, earned Gold in Social Good Corporate Brands. Released on the International Day for the Elimination of Violence Against Women, the campaign’s viral video offers to teach women how to remove makeup without damaging their skin, slowly revealing dark bruises lying beneath, therefore encouraging victims of domestic violence in Morocco to speak up.
JWT Cairo’s "Rebounding for Inbounding"” campaign for Egypt Tourism Authority (ETA) earned a Gold in Travel, Tourism and Transportation, as well as a Silver in the newly launched Renaissance category. The campaign segmented Egypt into multiple destinations, each offering a unique experience adapted to travelers’ diversified interests.
The Cairo team also brought home a Silver in Travel, Tourism and Transportation for “Owning Egypt’s Streets” for Careem, a Silver in Electronics for Miraco Carrier’s “Who’s The Expert Now!” and a Bronze in the Youth Marketing – teens and adults category for Chiclets "The Talking Pack"”.
JWT KSA stood out at the award ceremony, being the only agency from Saudi Arabia to be recognised with metal. The team earned two Silver MENA Effie awards for Saudi Telecom Company (STC): One in Brand Experience and another in Telecommunications, Mobile and Internet for "Unveil Saudi"; as well as a Bronze award in Media Partnership Activation for STC’s “National Heroes” campaign.
Check the full list of winners here.