Young Bride RDFL
Continuing our partnership with RDFL – an NGO in Lebanon which defends women’s rights – to accelerate action on ending child marriage in the country, we developed a shocking social media stunt that reminded the Lebanese child marriage was still legal.
The result? More than 6 million people engaged with the campaign, and the proposed new law to raise the legal age of marriage to 18, was presented in Parliament once more, for hearing.
2019 Cannes Lions
PR - Social Behaviour & Cultural Insight / Silver