Shine Up Sofy


Post-95 girls represent the epitome of our digital generation. Sofy recognizes that for them, social recognition boasts self-confidence. To build the brand up as young and relatable, Sofy composed a post-95 theme song: SHINE-UP, featuring their newest spokesperson - popular actress Guan Xiaotong. Through this digital platform, young girls were given the opportunity to showcase their social presence through a more meaningful way.

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