Nestlé EXTRÊME Froneri Nestlé
J Walter Thompson Spain is the agency responsible for the latest international campaign for Nestlé Extrême, of Froneri.
The campaign, which will be broadcast in the United Kingdom, France, Switzerland, Russia and Spain, marks the launch of the brand's new positioning: Exploring the unknown. Through it, Extrême seeks to inspire it's audience to open their minds and launch themselves to experiment without fear or complexes.
The film, shot in Budapest by Sebastian Grousset (The Gang), is a metaphor for this new positioning. In it Betty, the iconic character of the brand, will go into different surreal worlds, discovering new sensations thanks to Extrême.
The campaign also has an activation in social networks.