Overview
In this action-packed film, the latest in Pennzoil JOYRIDE saga, there’s only one protagonist: a yellow BMW M6 Coupe powered by Pennzoil PurePlus™ Technology, whizzing through the snow-capped Canadian Rockies.
It’s the purest form of performance to showcase the benefits of the motor oil. No claims, no product shots, just the raw sound of the engine and the performance of the vehicle served up in a way that rivals Hollywood’s best car films.
HOW IT WAS MADE
Film was shot in Northern Canadian Rockies that require peak performance,
making it the perfect setting to put Pennzoil PurePlus™ Technology to the test.
Due to the highly extreme terrains, helicopters and drones
were used to capture the full performance.
Using cold start protection, Pennzoil kept oil viscosity at
optimal levels in the below freezing temperatures.
2017 New York Festivals
Sound Design / Finalist Award
2017 New York Festivals
Editing / Finalist Award
2017 One Show
Cinematography / Shortlist
2017 Cannes Lions
Film Craft, Editing / Shortlist
2017 Cannes Lions
Film Craft, Sound Design / Shortlist
2017 American Advertising Awards
Cinematography / Gold
2017 American Advertising Awards
Sound Design / Gold
2017 American Advertising Awards
Editing / Gold
2017 Clio Award
Film Technique, Sound Design / Bronze
2017 Clio Award
Film Technique, Cinematography / Shortlist
2017 Clio Award
Film Technique, Editing / Shortlist
