Head Turner Mazda

Overview

Situation

When Mazda asked us to feature their newest vehicle, the MX-5 RF, in an out-of-home campaign, we thought to ourselves, “Great. That car’s a real head-turner.” And that’s where the idea began.

Solution 

We hand-picked a high-traffic video wall in the heart of the financial district and outfitted it with a camera and military-grade computer capable of tracking all the heads that turned to look at our ad and displayed the total in a real-time counter.

Impact 

We turned over 130,000 heads in 4 short weeks.

BUILD: 41d2ab5 |