Every Step Feels Good Littlewoods Ireland


Littlewoods Ireland wanted to launch the new V By Very A/W 2018 womenswear collection in style. So to bring the collection to life, we created ‘Every Step Feels Good’. This TV and social campaign infuses fashion with feelgood, showing off the versatility of the new collection, and drawing attention to the trend-focused styles ranging from daytime Autumnal looks to glitzy evening and partywear.

The TV spots were filmed using a Bolt CineBot – the fastest high speed camera robot in the world, able to move from standstill to high-speed motion and back again in fractions of a second. Crew expertise included acclaimed director and Emmy award winning VFX-artist Johnny Han, director and cinematographer Christian-Johannes Kask and multi award-winning Director of Photography Burschi Wojnar.

Voiceover was provided by Irish actress Aoibhín Garrihy, and the spots are set to a bespoke track – a fresh new interpretation of the classic Nina Simone track ‘Feeling Good’, produced by Irish music producer Mark McCabe with vocals by Loah.

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