BRING BACK OUR STARS Bharti Airtel Airtel
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India has been on red alert for being one of the most polluted countries in the world. And the problem becomes especially acute around Diwali (the festival of lights), when the use of firecrackers makes conditions worse.
As a telecom operator, Airtel wanted to make a statement that imparted a message for the well-being of the environment, while riding on the strength of their network.
Our idea was to create a dazzling starry night for city schoolkids, who are used to seeing barely a dozen stars in the night sky. And by bringing the stars back for one night, we wanted to inspire people to bring them back for real.