A German for Every Saudi Volkswagen
The Saudi market was challenging for VW, scoring low on brand awareness, consideration and suffering from negative consumer perception.
It was no surprise, that after six months, (with an annual sales target of 1700 cars) there was 1200 vehicles left in stock. VW decided to launch a liquidation offer on all 2014 models.
MENA Effies 2014
Automotive / Silver