About Us

J. Walter ThompsonSpain

J. Walter Thompson Spain is one of the largest advertising agencies in the country with offices in Madrid & Barcelona and nearly 200 professionals covering all ranges of communication. As part of the J. Walter Thompson Group, J. Walter Thompson Spain was born with an aim of powerful brand idea creation & a philosophy of global communication. It is a high level strategic hub surrounded by a multidisciplinary team dedicated to finding new roads of innovative communication to serve our brands & customers with original and functional creativity.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.


Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.


Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Sector Expertise

We have accumulated massive sector and market expertise throughout J. Walter Thompson’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.


Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.


We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Internal Communications

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.

Our Network


Mirum is a global digital agency that creates experiences that people want and businesses need. Named a Visionary in the 2016 Gartner Magic Quadrant, Mirum helps guide brands in business transformation, experience development, and commerce and activation. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals.


Rmg Connect is an agency that focus on building and maintaining relationships, they bring brands and people together, products and clients. They work with the same passion for global, international players, as well as for smaller ones. Their main skills are Acquisition- and Loyalty-Programs and International Rollouts. They help their clients with integrated solutions. From strategic planning to creative campaigns to the process management. From print via online through to social networks. We develop ideas with intelligence. They approach to their customers as individually and personally as possible in order to create the best response rates.

Our Clients

Johnson & Johnson
Kimberly Clark
View More
BUILD: 68312d0 |