About Us

J. Walter ThompsonPuerto Rico

J. Walter Thompson San Juan is the #1 advertising agency in Puerto Rico and has also been selected by adlatina.com among the best 20 agencies of the decade in Latin America and the Iberian Peninsula. We believe that our people are our most important asset and the reason of our success. Great talent brings great work and that kind of work brings more business.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.


Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.


We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.


Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.


Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Our Clients

Banco Popular
Triple S Puerto Rico
Universidad Albizu
Jack Daniel's
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Jorge Rodriguez
President, Caribbean

Jaime Rosado
Regional Chief Creative Officer for Puerto Rico & Latin America

Luis Toledo
VP Regional Planning Director LATAM

Vicky Fajardo
VP Human Resources

History of advertising

We've been been reimagining the future of our clients since 1864. Here's a fun way to look at our history, which also happens to be the history of advertising.

Go To History
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