mar 22nd, 2018
JWT MENA Takes Home 11 Awards at Dubai Lynx 2018
Dubai Lynx celebrates the MENA region's incredible creative output. This three day festival, which occurred from March 11th - March 14th, brings together top creatives, the world's best brands, fledgling start-ups and everyone in between to learn, network and celebrate creative excellence in communications.
At this year's awards ceremony, our MENA network received a total of eleven awards: one Grand Prix, two Gold, four Silver and four Bronze.
JWT Beirut took home a Grand Prix for their work for Bou Khalil entitled, "Em Khalil," in the Outdoor category. This work also earned a Bronze in the Public Relations category.Carrying a layer of gender inequality in its own brand name, Bou Khalil (which means "father of Khalil" in Arabic), was the perfect brand to tackle the issue of gender inequality in Lebanon.
Em Khalil, or "mother of Khalil," is Bou Khalil's own counter brand, created to address gender-associated laws and societal stereotypes. On August 26th, 2017 Em Khalil moved from the digital sphere into the real-world in one bold move. The signage of Bou Khalil's Supermarket's flagship store was high-jacked and given to Em Khalil as a sign of solidarity to women for Women's Equality Day.
The Signage stunt gained so much traction amongst bloggers and media, that Em Khalil was invited to write her own monthly column in Lebanon’s most prominent business publication Executive Magazine. Her first article ‘Raising Voices. Raising Women’ was published in March 2018 to coincide with International Women’s Day, and sheds light on how women in Lebanon can create opportunities at home, instead of abroad.
Watch the full case study below.
This also marks the third consecutive year in which JWT Beirut has won a coveted Grand Prix at Dubai Lynx for their Bou Khalil client.
JWT Cairo earned a Gold in Film for Clorets’, “This Close,” campaign for Mondelez. They also landed a Silver in Branded Content for Vodafone Egypt’s “Make it rain,” and two Silvers for their Careem client with “The Maze” - one in Integrated, and one in Film Craft. Their "The Maze" campaign was also awarded a Bronze in Film Craft.
JWT Beirut collected a Silver in Healthcare for The Lebanese Women Democratic Gathering (RDFL)’s “#NotBefore18” campaign.
JWT KSA earned a Bronze in Print & Publishing for the National Organization for Organ and Tissue Donation in Lebanon's (NOD) “Tag Life” campaign.