JWT Restructures North American Management
24 March 2010
NEW YORK, NY–(Marketwire – March 24, 2010) – Bob Jeffrey, Worldwide Chairman and CEO, JWT, today announced that David Eastman, Worldwide Digital Director, JWT, will assume the additional role of CEO, JWT North America. Eastman will report to Jeffrey and will be responsible for managing the flagship office of JWT New York, as well as having strategic oversight of JWT North America.
Additionally, Jeffrey will soon name a Chief Creative Officer, JWT North America, to partner with Eastman. This decision follows the departure of JWT North America Co-Presidents Rosemarie Ryan and Ty Montague, who are leaving the agency to pursue new ventures.
“For 146 years, we’ve been on the leading edge — from producing the first-ever TV commercial in 1939, to creating innovative content for forward-looking brands like Microsoft, Macy’s and HSBC in 2009,” said Bob Jeffrey, Worldwide Chairman and CEO, JWT. “This business is, and will continue to be, about brands, creativity and ideas; but you cannot talk about brands, creativity and ideas these days without talking about technology, digital and media. At this stage in JWT’s renaissance, we need to move to a leadership team that lives and breathes all these things. David Eastman is the future of the next phase of JWT’s evolution.”
Eastman, 46, became Worldwide Digital Director, JWT, in January 2009, responsible for managing the digital practice and overseeing the worldwide integration of subsidiary company RMG.
“David Eastman is putting interactivity at the heart of our agency. In 2009, we unified our core disciplines, leadership and talent to create a joint RMG/JWT offering under the JWT brand name, bringing analytics, CRM and digital direct fully into JWT and unify our overall interactive capabilities,” stated Jeffrey. “Next, David introduced a new discipline, the Experience department. Positioned as a peer to the Creative, Planning and Account departments, the Experience department is geared to ideate and develop digital experiences that enhance the other online skill sets within the business. This department is home to creative technologists, user experience designers, social media experts, digital strategists and media planners. New York, London, São Paulo, Hong Kong and Singapore will serve as the centers of excellence for this department, which will continue to expand throughout our network.”
Eastman became involved in digital in 1997 and previously worked at the Omnicom-owned Republic Family (formerly Zulu network), where he was Chief Executive since June 2007, looking after numerous interactive agencies from digital creative to integrated to marketing software, which also included five-time U.K. digital agency of the year, Agency Republic. Prior to that, he spent seven years at TBWA-aligned Agency.com, most recently as President & Worldwide Chief Executive, where he was responsible for all aspects of worldwide operations. He was also a member of the TBWA global operating group.
He has worked with clients including British Airways, T-Mobile, Mercedes, The Economist, British Telecom, Carphone Warehouse, eBay and Heineken.
He is a Webby judge and has had articles published in — or been interviewed for — The Times, BusinessWeek, New Media Age and Revolution magazine, as well as taken part in numerous speaking engagements including the Cannes Ad Festival, Internet World and Mobile World. He is a fellow of the Royal Society of Arts in the U.K. and a TEDster. Eastman also completed the Omnicom/Harvard Business School senior management program.
“Rosemarie Ryan and Ty Montague have done an outstanding job during their tenure at JWT New York to modernize the brand, raise the creative reputation and achieve significant growth, and it has been both a personal and professional pleasure having them on my team,” stated Jeffrey. “They have both grown tremendously while at JWT and I look forward to watching them find success in the industry.”
“JWT is a 150-year-old brand with a great heritage and a very bright future — a digital future — that we believe will see success with David Eastman and his team leading the charge forward,” stated Jeffrey.
About JWT JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).