Awarded Top Prize for Johnson & Johnson’s BAND-AID® Magic Vision App
New York (June 19, 2012) – JWT today announced that the agency was awarded a Gold Lion within the Augmented Mobile Experience category for Johnson & Johnson’s BAND-AID® Magic Vision featuring Disney’s The Muppets at the 2012 Cannes Lions International Festival of Creativity, the world’s premier showcase for excellence in advertising.
The first-of-its-kind mobile app and platform transforms any ordinary BAND-AID® Brand adhesive Muppets bandage or box into a stage for interactive entertainment. When activated, kids are transported through a magical portal into adventures and performances from the Muppets, providing parents with the ability to entertain their kids during a traumatic moment of injury.
“The soul of JWT has always been about defining brands through invention, and BAND-AID® Magic Vision does exactly that—it uses technology to create something magical for an iconic brand,” said Jeff Benjamin, JWT’s chief creative officer for North America. “We’re honored to be recognized with this award, and I’m extremely proud of the client and agency teams that poured their hearts into the project.”
“Good clients plus good creative equals great results,” added Bryant Ison, senior brand manager, BAND-AID® Brand.
The BAND-AID® Magic Vision app featuring Disney’s The Muppets app uses augmented reality technology to merge a child’s real-life surroundings with graphics displayed on the screen that unlock a world where the Muppets characters appear on a device in stunning view. Whether singing along to Kermit the Frog’s serenade, striking a pose with Miss Piggy or aiding Gonzo the Great on his daring act of lunacy, the app is designed to entertain and make Muppets fans forget about their boo-boos. The free app is now available for iOS devices (iPhone 4S or iPad 2+) in the Apple App Store. To learn more about the app visit: http://www.band-aid.com/magicvision.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content for brands such as Johnson & Johnson, Diageo’s Smirnoff, Macy’s, Ford and HSBC and has forged deep relationships with clients including Bayer, Bloomberg, Brand USA, Cadbury, DTC, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT embraces a “worldmade” philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT’s parent company is WPP. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
Chief Creative Officers: Jeff Benjamin, Matt MacDonald, Ryan Kutscher
Executive Creative Director: Eric Weisberg
Creative Directors: Josh Shabtai, Rachel Birnbaum, Yana Hunt
Art Director: Bianca Guimaraes
Director of Creative Technology: Martin Legowiecki
Chief Integration Officer, North America: Mike Geiger
Chief Creative Innovation Officer, JWT New York: James Cooper
Head of Production: Sergio Lopez
Directors of Digital Production: Suzanne Molinaro, Paul Sutton
Senior User Experience Strategist: Jon Fishel
Digital Producer: Vanessa Scanlan
Business Director: Chris Wilson
Account Executives: Kate Larado, Calais Zagarow
BAND-AID® Brand Team (Johnson & Johnson): Bryant Ison, Sean Adee
Director of Technology: Ricky Bacon
Technical Lead: William Mincy
Unity Programmer: Won Kim
iOS Developers: Karl Catigibe, Christine Reindl
Brand Director, Content Production: Caroline Coleman
Content Producer: Mustafa Imam
Project Manager: Joe Marra
Character Animations: 9k9 Interactive
Art Buyer: Richard Cardinali
Music Producer: Dan Burt