MEA Director of the Innovation Group / J. Walter Thompson MEA
Mennah joined JWT in the autumn of 2010, heading up the newly established Brand Intelligence function across the agency’s Middle East and North Africa network. Since then Mennah has written over 100 reports, focusing on consumer intelligence and category knowledge.
Most recently Mennah has launched JWT MENA’s 10 Trends for 2014 – a key forecast which shows how businesses are being influenced in the unique MENA market place and identifies opportunities for brand development and growth. Some factors identified in the report are also experiencing successful outgrowths in other parts of the world.
Prior to joining JWT, Mennah founded and operated an exclusive qualitative hub across MENA. Before that Mennah was Account Director and Global Co-ordinator for personal care products at Leo Burnett in Cairo, working on major launches for P&G.
Mennah has authored a series of books for children and is a generally interested in people – in her own words – “They fascinate me!”