Manajans J. Walter Thompson represented Turkey on the “World’s Most Creative Agencies” list announced annually by the world-famous marketing consultancy firm Warc.
Manajans J. Walter Thompson has become one of the top 100 creative agencies of the world.
Manajans J. Walter Thompson is the only agency from Turkey that made it to the “World’s Most Creative Agencies” in the “Warc 100” list.
Manajans has proved its creativity one more time in the global arena by taking the 35th place on the list that features the most creative works and agencies of 2015.
Warc, a highly reliable research and strategy source about advertising, has announced its “Warc 100” list. Warc, who evaluates the best works in advertising and marketing field, success stories, advertisers and agencies around the world, has chosen the top 100 out of 2000 efficiency and strategy campaigns. Manajans J. Walter has become the only agency from Turkey to take place on the list which features the top 100 marketing campaigns, the brands and the creative agencies of the year.
Tuğbay Bilbay, CEO of Manajans J. Walter Thompson stated “It makes me feel really proud when I look at WARC’s criteria, reference power, and the matrix that determines this ranking and other agencies that made it to this list. But the truth is: Manajans is getting what it deserves. We develop creative ideas for brands’ real problems, find a way to apply the ideas that are said to be impossible and get results for our brands. This is the result of placing extra importance on branded content, new media and mobile and not being contented with the media on the brief together with the works we do by default. We received really good results mainly with the works we did for Unilever brands, Ülker, Turkcell and TEB. By the way, the campaign “Silent Window” we created for AXE is ranked as the best 87th campaign of the past year by WARC.
If you take a look at the components of the campaign, my previous words would make more sense to you. The campaign was prepared with a consistent mixture of Social Media, Mobile, Outdoor and Broadcasting. I thank my team again. It was a project that was said to be undoable... We did! We have an ever-improving point of view; it’s fresh and result-driven. I truly believe that we will strengthen the leader position that exists in Manajans’ DNA by creating even better works with our brands that can share this point of view with us.” Emir Işık, Manajans J. Walter Thompson COO, stated “Good ideas can come from anyone; but the most important thing is to be able to bring them to life. I congratulate all of our creative team. And I would like to thank to all of our brands, especially Unilever, Turkcell, TEB and Ülker, for their trust and courage.”