Shell - Shell V-Power Nitro+
Shell V-Power ‘Stay Ahead’ / J. Walter Thompson London
The campaign, developed by J. Walter Thompson London, is designed to shake up the car-fuel category, convey the excitement of driving with Shell V Power Nitro+ and generate a visceral response to the dangers that can hold back an engine from delivering at its optimum performance.
It is informed by an understanding of premium fuel buyers - their emotional bond with their car, the importance of their driving experience and their eagerness to care for their engine and therefore maintain its performance.
The global campaign runs in five markets: UK, US, Canada, South Africa and Argentina, with the ad running on TV, cinema and video on demand.