Army - Army Reserve
More than Meets the Eye II / J. Walter Thompson London
Our latest Army campaign is designed to show people they can fit more adventure into their life with the Army Reserve.
Neil Godber, Head of Planning at JWT comments: "This activity encapsulates what's unique about the Army Reserve: it gives motivated people the chance to experience the adventure, challenge and camaraderie of Army life within their current career and home life"
Faith SFX, one of the most prominent and technically skilled beatbox artist in the world, created the music soundtrack made solely with the use of his beatboxing sounds.
To enable people to get a closer look at what life in the Army Reserve is really like, a series of bite-size documentaries following the soldiers are available on YouTube.
The campaign also includes an Oculus Rift Roadshow featuring 360 degree footage of the Challenger 2 Tank scene from the advertising.
Major General Chris Tickell, Director General, Army Recruiting and Training Division, said: “No matter what your day job, the Army Reserve has something to offer you in your spare time, whether you want to use and improve your existing workplace skills, or try your hand at something completely different. You can travel the world, gain qualifications and benefit from confidence and leadership skills that will help you shine in your civilian career.”