HSBC - HSBC Global
Lemonade / J. Walter Thompson London
The HSBC TV ad ‘Lemonade’ demonstrates that as the global financial landscape shifts and evolves, even the smallest businesses will be multinational in the future.
Created by JWT London the ad tells the story of an entrepreneurial young American girl who sets up a lemonade stand that accepts a variety of different currencies.
The ad was shot in Los Angeles using only natural light. This is a speciality of the Director of Photography, Emmanuel Lubezki, who shot The Tree of Life with Terence Malik.