JWT agrees to acquire full ownership of Manajans/JWT
13 August 2012
LONDON, 13 August 2012 – JWT Chief Executive Officer of Europe Toby Hoare announced today that JWT has agreed to acquire full ownership of Manajans/JWT, one of Turkey’s best known agencies. JWT and Manajans have had a relationship since 1985 when JWT took a minority stake in the agency. JWT, which is part of WPP, has now acquired the remaining shares in Manajans, subject to regulatory approval.
Founded in 1944 in Istanbul, Manajans/JWT is a fully integrated agency that works with a broad range of clients including Turkcell, Ulker, Nokia, Bayer and Shell.
Tuğbay Bilbay, Chief Executive Officer of Manajans/JWT, will continue in his operational position along with having the creative chair within the agency. Meggy Halfon, Vice President and Chief Financial Officer, will also continue in her position.
Toby Hoare, CEO of JWT Europe, said: “This acquisition confirms our ambitions in Turkey, a market which is of great strategic importance to JWT’s clients. By taking full ownership of Manajans we will be able to enhance the agency’s already outstanding capabilities and greater align it with the JWT network.”
Tugbay Bilbay, CEO of Manajans/JWT, commented: “Following this acquisition, I clearly see that the mutual bonds we have formed over the years with JWT will continue to grow stronger, providing many benefits to our brands and our sector. Manajans/JWT will continue to attract people and to create brands as one of the best agencies in Turkey, in line with the high standards of JWT and the principles of Eli Acıman, founder of the agency and the Turkish Advertising Industry, as it has done during the last 68 years of operations.”
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content for brands such as Johnson & Johnson, Diageo’s Smirnoff, Macy’s, Ford and HSBC. JWT embraces a “worldmade” philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Bloomberg, Brand USA, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
WPP is the world’s leading communications services group, with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 158,000 people (including associates) in 2,500 offices in 108 countries. For more information, visit www.wpp.com.
Manajans/JWT is a fully integrated marketing communications agency which develops modern communication solutions for its clients. Founded in 1944 in Istanbul, Manajans/JWT has extensive experience in FMCG, Finance and Telecommunications sectors and its clients include Turkcell, Nokia and Ulker.
Tuğbay Bilbay +90 212 317 2069
Meggy Halfon +90 212 317 2067