At JWT Casablanca we are fueled by passion, inspired by insights and driven by tangible results. More than simply being another ad agency, JWT Casablanca offers business solutions to its partners. We are digitally literate with planning and creative at the heart of our offering. The power of our international network is a source of inspiration enabling us to deal with any challenge a brand might face. We are all aware it is an exciting time to be working in this fast moving communication world, and it is an even more exciting time to be working at JWT.
Authored by Mennah Ibrahim, MEA Director of the Innovation Group, the 2018 report is sliced into 10 main categories - Culture, Tech & Innovation, Travel & Hospitality, Brands & Marketing, Food & Drink, Beauty, Retail, Health, Lifestyle, and Luxury. Each trend in the Future 100 MENA Report is part of a growing phenomenon; that Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. With the universal nature of digital networks, the region is experiencing a significant move towards a post-hipster world, bringing a new spin on parenthood, money and lifestyle matters overall.