The year banking changed STC

概要

While STC may be a Goliath in the telcom sector, in the banking sector it was very much David fighting to gain trust with its new service STC Pay. Through our entertaining campaign, we challenged the category by positioning all banks as outdated and STC pay as the revolutionary and modern way to bank. As a result we generated millions in downloads.

受賞

effie award icon

2019 MENA Effies

New Products/ Service Introduction / Bronze

BUILD: 41d2ab5 |