SCB EASY: Bella Manee SCB


The “EASY Freenomenon” campaign was created to tell consumers that, for the first time, a bank would be cancelling its fees for the 5 most popular transactions on digital banking.

Bella Ranee Campen, the young and popular actress from Thai period drama plays “Bella Manee”, the beloved character from Thai textbooks. She brings in a cheerful and friendly approach to banking, making everything easy for all SCB Easy app users.

7 million online views within 24 hours and 110.000 app downloads in just 7 days – a 43% increase.


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2018 Adman

Ad That Works / Bronze

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