Goodbye Sugar. Hello Splenda. Splenda

概要

Situation

Splenda is widely known as the low-calorie sweetener in the little, yellow packet, but the company also has a slew of other delicious, low-calorie sweetening solutions that people aren’t as familiar with. 

Solution

We decided to introduce calorie-conscious consumers to a world without added sugar. To do that, we created a stop animation universe populated by entertaining food products who have decided to say goodbye to sugar and hello to the entire line of Splenda products. 

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