Good Sex Is Not About Age Hydralin


The intimate lives of women over 55 is a topic primarily associated with menopause and its undesirable effects. People often dismiss the idea of them having sex lives altogether. Hydralin wanted to break the taboos that persist around the sexuality of women over 55.

By showcasing the stories of six over 55-year-old women, who tell us their favourite intimate memories, Hydralin shows us that having good sex is not about age. 

People: we listened to and supported women over 55, enabling them to speak freely about intimacy. 

Culture: this campaign helped change the perception of women over 55 by approaching the subject of their sex lives in an unrestrained way. 

Results: 4.2 million views and 23% earned media thanks to positive media reception. 

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