Golden 4-hours Nong's


Nong's flu formula faces an uphill challenge in establishing its appeal and credibility in a category dominated by western medicine, where less than 1 in 10 people would consider Chinese medicines when faced with the flu. Nong's aims to change consumer mind-sets by establishing the first 4 hours at the onset of a flu as the pivotal time to size treatment, stopping it before it begins. This compelling insight is propelled to its fullest through an interactive sampling mechanism, where once registered, samples are delivered to consumers within the "golden 4-hours" capturing four-fold sales increase compared to the month prior campaign launch and lays the brand's foundation in the market moving forward. 


other award icon

2013 4As Kam Fan

Cyber - Mobile / Bronze

BUILD: 41d2ab5 |