Every Half Counts Unicef
Unicef's unique half-toy initiative encouraged complete immunization for kids. We distributed 'half-toys' with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activation's like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health.
2018 Cannes Lions
Health & Wellness, Non-profit/Foundation-led Education & Awareness / Shortlist