Better Tomorrows SickKids
Like many charities, the SickKids hospital can be overlooked during the hectic holiday season. We had to get people to take time from their busy, stressful, tiring day to take notice and donate.
We wanted to give people a massive dose of perspective by showing what a sick child is going through that very same day. So for nearly two months, we ran a new commercial ever day to show people what was happening in the hospital at that very moment.
Helped raise $37 million in one month: The biggest single month in the hospital’s entire 42-year history.
Cannes / Silver Lions X 2
White Pencil Category / Pencils x2
Campaign of the Year / Strategy Campaign of the Year
One Show / Finalist X 4