For Your World An Post
Life in Ireland is evolving and changing every day, and no one understands this better than An Post, an organisation deeply rooted in our culture and daily lives. So for their major rebrand, we needed to find a way to bring home just how much meaning and purpose An Post has for the people of Ireland today.
It’s a universal truth that as people, we are all unique, our worlds are all unique. Your world can be as small or as big as you want it to be. Every day we move forward through our worlds, on our own unique journeys, striving to become the people, the organisations and the nation we want to be. And wherever you’re going in life, An Post has the products and services to help you get where you need to go. From this thinking, we developed An Post’s brand new creative platform: For Your World.
The platform showcases the progressive and ambitious nature of the organisation, and brings to life the iconic nature of the An Post brand and how its continued evolution resonates and aligns with modern Irish culture. It takes us on a journey that highlights the breadth and depth of An Post’s role throughout life in modern day Ireland.
For Your World shows that An Post is the brand that is informed by a deep understanding of our needs, that connects with people on their terms, that exists to improve the quality of life for everyone, and is always there for you, For Your World.