äah Häagen-Dazs


Häagen-Dazs has a nice and clean aesthetic, and the campaign plays into that with a clean and simple imagery. The sweet brand strips everything down to the essentials focusing on simple, pure, ultra-premium ice cream, which we emphasized in the commercials with a voiceover asking viewers how to describe something "so pure, yet so indulgent." And a spoon elegantly scooping ice cream to reveal the word "äah".

Haagen Dazs Print 1
Haagen Dazs Print 2
Haagen Dazs Print 5
Haagen Dazs Print 3
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