A Salaam To Kalam The Times of India

概要

Education through entertainment is proven as one the most memorable form of teaching. The story conveys reading habit of a newspaper boy who became the President of India, through a musical narrative that delivered a dream of flying a fighter plane and inspired a billion.

It is an inspirational story told through a historic timeline of Times Of India newspapers from 1941 to 2017, building emotional milestones from newspaper headlines into the lyrics and integrating the brand into the narrative through seamless storytelling.


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